Friendly, hands-on AI help

New to AI? Let’s have a chat and see where it actually helps.

I work with owners and small teams who know AI is a thing — but want a calm, honest guide instead of another sales pitch. We talk, I take a look, and you leave with a plan you understand.

20 minutes · Free · Fit check, not a sales pitch.

20 yrs operator experience7-pillar weighted diagnosticZero vendor commissionsFixed scope, fixed price

7

diagnostic pillars

weighted, scored

90

day plan

phased & costed

0

vendor commissions

neutral picks

1:1

senior consultant

no juniors, no pods

Free preview

Sign up free and run the 7-pillar diagnostic on your own. You’ll see your top findings and pillar scores immediately.

The full scored roadmap, AI assistant on your data, and a written report are unlocked after a short intro call or video meeting — so we can tailor the plan to where you actually need help.

EngagementsFit Call · Free·Working Session · £197·Full Diagnostic · £497·Fixed scope, fixed price.
See pricing →

Who you actually get

One senior consultant. From the first call to the last line of the report.

The big firms put a partner in the room to win the work, then hand you to a rotating cast of juniors learning on your time and your budget. That isn't this.

The big-firm playbook
  • ·A partner sells the work, then disappears.
  • ·A "pod" of juniors learns the ropes on your time — billed at consultant rates.
  • ·Reports stitched from templates, padded with jargon, light on real decisions.
  • ·Vendor "partnerships" quietly steer recommendations.
  • ·Six-figure invoices. Months of slides. Implementation? "Out of scope."
Working with me
  • Same person, every conversation. The one who sat in your Fit Call writes your report and walks you through it.
  • No juniors, no pods, no handoffs. Twenty years of operator experience, applied directly to your business — not learned on it.
  • Plain English, on purpose. If you can't repeat the recommendation to your team on Monday, I haven't done my job.
  • Zero vendor commissions. I get paid by you, full stop. The picks are the picks.
  • Fixed scope, fixed price. You see the number before we start. No "phase two" surprises.

You're not a logo for a case study. You're a business owner who needs a straight answer — from someone who'll still pick up the phone six months from now.

A quick word from the founder

Office junior in 1989. Managing director by my thirties. Still picking up the phone today.

I came up the long way round — UK financial services, shop floor to boardroom, running my own brokerage and packaging firms, traded through the credit crunch and rebuilt on the other side. Thirty-odd years of doing the work, not just talking about it. Now I bring that same operator’s eye to AI — without the jargon or the upsell.

Under the hood

Plain on the surface — serious underneath

Behind every conversation sits a structured diagnostic. Seven pillars, scored against benchmarks for businesses your size. You see the friendly summary; we keep the working in the appendix.

Business overview

Where you are, where you're heading, what you're already trying.

Sales & lead handling

Where leads leak, response times, follow-up gaps.

Admin & operations

The repetitive work eating team capacity.

Customer service

Response time, repeat questions, ticket-to-answer flow.

Marketing

Visibility, content cadence, brand voice consistency.

Finance & cashflow

Where money leaks, month-end bottlenecks, audit posture.

Compliance & risk

Where AI must stay on rails — DPAs, human-in-loop, ownership.

Readiness scoring

Each pillar scored 0–20 with insights and benchmarks.

What lands in your inbox

Board-ready report

Written by a senior consultant — not a template generator.

Costed 90-day roadmap

Phased: Foundations · Activation · Scale.

AI assistant on your data

Sourced answers across your CRM, drive and knowledge base.

Vendor-neutral picks

What to buy, what to skip, what you already have a licence for.

A quick hello

Most people I meet aren’t looking for “AI transformation”. They just want a steady hand.

You’ve probably tried a couple of tools, watched a few videos, and you’re wondering what’s actually worth your time. That’s where I come in. We start small, pick one or two things that genuinely move the needle for your business, and grow from there — at your pace.

If you’re a bigger team, that’s fine too — the same calm, practical approach scales up.

A taste of what’s possible

Small, sensible wins — not sci-fi

A few of the things we usually find in the first conversation.

Stop drowning in inbox admin

Drafted replies, smart triage, and short summaries of long threads — so you stay in control without losing your evenings.

Get the boring docs done faster

Quotes, proposals, suitability letters, reports — pulled together from your own info, in your tone of voice.

Find answers in your own files

Ask questions across your CRM, drive or knowledge base in plain English — and get sourced answers, not guesswork.

Quietly automate the repetitive bits

The little copy-paste jobs that eat hours a week. Small, safe automations that your team will actually use.

How it works

Four easy steps. No homework.

We talk

A 20-minute Fit Call. You tell me what your week looks like and we both check there’s a match.

I take a look

I dig in a little — your tools, your bottlenecks — and pick out the ideas with the best return for the least disruption.

You get a plan

A short, plain-English roadmap you can actually use, with what to try first and what to leave alone.

I implement (if you want)

Optional, never assumed. If a recommendation needs hands-on work, I can build it for you — or hand the plan to your team. No obligation either way.

Before you book

A few quick answers

Ready when you are

Let’s have a chat.

Grab 20 minutes with me on a free Fit Call. We’ll check there’s a match — and if there is, you’ll know exactly which next step makes sense (Working Session, Diagnostic, or something else entirely).

  • 20 minutes
  • No commitment
  • Plain English